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In the nearly seven-and-a-half months since Doja Cat released her third studio anthologyPlanet Her, the album's place in the popular solar arrangement has seemingly just grown and grown.

While the LP was kept from No. 1 on the Billboard 200 albums chart in its debut week by the big opening for Tyler, the Creator's Telephone call Me If You Go Lost, it has continued to hanging around the chart's tiptop 10, ranking at No. 9 this week (dated February. 12) in its 32nd frame. Meanwhile, the album'due south Afrobeats-flavored "Adult female" climbs from No. 46 to No. 37 on the Billboard Hot 100, making information technology the fifth superlative twoscore hit from the anthology — four of which are currently sharing space in that Hot 100 region.

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How has the album enjoyed such continued success? And what can other artists learn from information technology?Billboard staffers discuss these questions and more than below.

1. We're over seven months past the release of Doja True cat'southward tertiary studio album Planet Her, and all iv of the album'due south official singles — "Need to Know" (No. 10), "Osculation Me More" (No. 35), "You Right" (No. 36) and now "Woman" (No. 37) — are in the top xl of this week'southward Hot 100. What's the biggest reason for the prolonged simultaneous success of this album's singles on the chart?

Rania Aniftos: ThePlanet Hersongs are all then different merely nonetheless very much Doja Cat, so it doesn't feel similar the album is beingness over-milked. Whenever a song makes its rounds on social media, I never experience bored or "over" thePlanet Her era, and her power to shapeshift betwixt genres but still maintain her sense of sense of humor in the lyrics and feature musical way is refreshing. I can't proper noun some other creative person who has multiple singles on the same album that are equally interesting in their own style.

Katie Atkinson: Information technology's always been hard to pin downward an verbal sound or genre for Doja True cat, and I think that's why these very eclecticPlanet Her songs are all thriving at the same time. Y'all could hear all 4 in one hour on popular radio and not think, "Doja,again?!" because they're all then different.

Jason Lipshutz: The biggest reason is that Doja Cat is an unequivocal multi-sector superstar, a popular creative person who collects billions of streams, is embraced by different radio formats, moves album units and boasts hits that dominion the charts immediately as well as others that slowly grow into juggernauts. "Streets," from Hot Pink, was an example of the latter prior to "Woman," crashing the top xx of the Hot 100 a yr later the album's release — and, as I wrote at the time, demonstrating Doja Cat's power as an A-list hitmaker.

Heran Mamo: Doja's chameleonic sound. Planet Her is inhabited by unlike sounds from the rap, bubblegum pop as well as trap pop ("Kiss Me More," "Need to Know"), R&B ("You Right") and Afrobeats ("Woman") worlds, and she flawlessly tapped into all of them with a fluidity just doable for those who can evangelize infectious pop hooks and ridiculous rapid-burn down confined in the same song let alone the same album. The divergent sonic architecture of Planet Her allows Doja's fans to ease into their exploration of the anthology, discovering new favorites and getting acclimated to newer sounds in the span of several months.

Andrew Unterberger: Nobody excels quite like Doja True cat when it comes to have different hits popping at different platforms simultaneously — she might take one song in heavy rotation at height twoscore radio, while some other goes nuts on TikTok, and another has a viral music video. So she might get onstage at a major awards bear witness and practise a knockout operation of a totally different song than any of those. That versatility, not just in her sound but in her adaptability to different avenues for pop success, is what keeps her ubiquitous without e'er making her feel stale or overexposed.

2. "Woman" is Doja'southward most recent entrant to the peak 40, climbing from No. 46 to No. 37 this calendar week in its 27th frame on the nautical chart. What do you remember the song owes its relatively late-arriving jump in success to?

Rania Aniftos: Partially because information technology's and so catchy but also, of course, because of TikTok. The viral "We Don't Talk Nigh Bruno" mashup from Altego lives in my head rent free and reminded me of what a groovy song "Woman" is, and I'chiliad guessing other fans had a similar experience. While we're on the topic of that mashup, I think Doja Cat should achieve out to Adassa, who plays Dolores inEncanto — because their voices fit perfectly together, and we absolutely need some sort of collaboration.

Katie Atkinson: As with near music these days, TikTok is definitely part of the equation. Information technology's too already been a massive international hit, hitting the top ten ofBillboard's Global 200 Excl. U.S. nautical chart in the autumn – which makes sense, given the vocal's obvious global influences – so America is merely communicable upwardly.

Jason Lipshutz: Doja Cat has the uncanny ability to deliver new singles that audio nix like the ones that preceded them, even though they're oftentimes fashioned from the aforementioned raw materials — a sung poetry, a rapped poesy, a flashy hook, attitude packed into every line. "Woman" sports an Afrobeats sound with R&B and reggae flourishes, a nice sonic change-up for Doja after the shimmery disco-popular of "Kiss Me More than" and the booming-bass sexual activity jam "Need to Know," and the structural hallmarks of a Doja Cat single pay off once once again here.

Heran Mamo: The delayed release of the official music video in December, 6 months after the arrival of Planet Her , certainly helped give the song a late boost. She keeps the DCCU (Doja True cat Cinematic Universe) alive with the eye-popping, intergalactic visual — reminiscent of Michael Jackson's "Recollect the Time" with its ancient Egyptian setting — and supplements it with choreography and behind-the-scenes videos she posted just last month. What's unique near Doja's delayed hits during this anthology cycle is that after setting out to experiment with otherworldly sounds on Planet Her , she takes her fourth dimension to show fans those other worlds and immerse them in her ain.

Andrew Unterberger: To some extent, information technology's just kind of its turn — pop radio has finally backed off just enough from "Kiss Me More," "You Right" and "Need to Know" to allow "Woman" to start scaling its rankings (up two to No. 15 this week). Back in the day, this wouldn't take seemed unusual at the slightest, only in 2022, there'southward only a scattering of star artists who tin still garner this kind of momentum or involvement with a fourth single off an already widely familiar album. This just shows that Doja is at present one of them.

iii. Lower on the Hot 100, some other track from Doja's latest re-enters the chart at No. 81: "Get Into It (Yuh)," aided by the debut of its official music video last calendar week. Practice you see the song ultimately joining its beauPlanet Her moons in height 40 orbit?

Rania Aniftos: Possibly I'm a bit biased because information technology'due south not my favorite song onPlanet Her, only I recall if it hadn't fabricated its way past its Hot 100 superlative of 68 terminal year when the song and its corresponding trip the light fantastic toe challenge was inescapable on TikTok, I'm not sure information technology volition have a pinnacle forty jump. On the other hand, if information technology'south one matter I've learned from watching Doja's slow but oh-so-sure success, it's to never doubt her power to climb up a chart.

Katie Atkinson: Don't forget the Taco Bell commercial bump too! I can definitely see this one climbing to the summit 40. What this extendedPlanet Her era is proving is that there'south room for more and more Doja music in our lives. It's not unlike Dua Lipa'southFuture Nostalgia, which released its first unmarried in late 2019 and then didn't see its biggest hit until fifth unmarried "Levitating" peaked at No. two in May 2021. The biggest could still exist nonetheless to come up fromPlanet Her.

Jason Lipshutz: Will I forever associate the "Get Into Information technology (Yuh)" chorus with the Taco Bell commercial in which information technology was featured last yr? Absolutely. Does that limit its commercial ceiling, especially considering the success of every Planet Her unmarried preceding information technology? Certainly non. If anything, I'd expect "Get Into It (Yuh)" to become a summer playlist staple as the weather heats upwards, giving Doja Cat yet another top 40 striking from this album.

Heran Mamo: Nearly definitely. What I learned from Sam Houston , who's the director of visual content production at RCA Records and commissions many of Doja's music videos, is that when they were gearing upwardly for her Planet Her era, the "Streets" Silhouette Claiming was blowing up on TikTok effectually the same time. Instead of ignoring the new momentum for the old song, Doja and her team decided to devote an official visual for "Streets" where she created her own epic version of the challenge. That shows how Doja always has her fingers on the pulse of which songs of hers are hot correct now and when it'due south time to make a music video to either exhale new life into a promising striking or capitalize on its recent acclamation. But if you but listen to the song, the scream-a-long hook (that nods to fellow pop superstar and Doja'southward "yuh" partner-in-offense Ariana Grande) and scene-stealing second verse makes "Get Into It (Yuh)" primed to get into the height forty of the chart (yuh!).

Andrew Unterberger: In one case "Adult female" is done its own climb, possibly. It could be like Dua Lipa'southward "Love Again," which was a irksome-growing chart hit over a year later on its initial release on Lipa'southwardFuture Nostalgiaalbum, just considering radio couldn't get plenty of the album'due south singles. But even that song did very narrowly miss the summit 40, so information technology may take a little elbow grease nonetheless for Doja to visit that region for a sixth time on this album bicycle.

4. Despite never striking No. one on the Billboard 200 albums chart,Planet Her is unquestionably at present one of the nigh successful pop LPs of the early '20s. Is there anything other artists can take from its slow-burning blockbusterdom, or is information technology simply Doja Cat being Doja True cat?

Rania Aniftos: I don't think whatever creative person has quite understood the power of connecting with Gen-Z and the things they're interested in the manner Doja Cat has. Yous see other artists endeavor to post on TikTok and Instagram in a relatable style, simply it often comes off as out of touch and cringy — or it's painfully obvious that their label made them bring together social media in an endeavour to promote a new vocal. Doja has nailed not simply the authenticity in a digital infinite, but too music that feels equally fun and sassy as today's music listeners are. As long every bit she maintains that formula, she'll accept many more than slow-burning successes in her future.

Katie Atkinson: The trick is stacking your anthology with undeniably fun pop songs that will eventually all bubble up and accept their moment. Seriously, though, I think the biggest lesson is to not write off an album in week one. It didn't need to be No. ane to be an eventual blockbuster.

Jason Lipshutz: It's a little chip of both: manifestly full general demand for Doja Cat music is heaven-loftier, but she'due south too been incredibly smart most how she rolls that music out, dating back to Hot Pink. The string of singles from Planet Her have showcased her skill gear up over the form of several months and sounds, ranging from pop to R&B to hip-hop to Afrobeats, and she'south deliberately spaced out her single promotions and music videos to drum upwardly excitement for songs that accept been bachelor on streaming services for a long fourth dimension. The marketing of Planet Her has veered toward the old-school, simply Doja Cat is such a new-school star that the rollout has felt fresh at every plow.

Heran Mamo: Artists should take note of how she's successfully staggered the release of music videos for songs she's noticed perform well on online platforms (e.g., TikTok) — a sign Doja's a pop star built-in of the digital age. And while COVID continued sweeping through the DC crew and ultimately led the singer to cancel multiple performances in the last few months, the ones she actually pulled off at festivals and award shows continued raising the profile of certain cuts, similar "Adult female" and "Get Into It (Yuh)," that strategically informed her audition which will become her side by side singles and/or which songs they need to pay closer attending to. But admittedly no one could replace Doja Cat, who'southward maintained the same level of infamous, charismatic eccentricity throughout her skyrocketing ascension to popular superstardom since her first on the internet. Paired with her dance groundwork  that's informed her exhilarating and mesmerizing performances, Doja Cat hasn't go a new person but has go an elevated version of who she always was.

Andrew Unterberger: Its success shows the importance of maintaining a relatively consistent artful and/or thematic through-line for an album's whole promotional era — a lesson recently re-confirmed by Dua Lipa and The Weeknd, among countless other stars throughout pop history — while besides keeping the songs from always feeling sonically uniform. None of the large cuts from Planet Her are mistakable for one another, and a half-dozen fans of hers might each pick a unlike favorite from the bunch. That's how yous become an album in the mainstream'south center for vii months and not simply seven weeks.

5. You're the music director for the 2037 reboot ofEuphoria, and you lot have permission and budget clearance to secure iPlanet Her hit for the season premiere. Which song do you use and why?

Rania Aniftos: "Ain't Due south–t," because Nate Jacobs truly ain't s–t.

Katie Atkinson: I'm going to become straight for irony and choose "I Don't Exercise Drugs" featuring Ariana Grande.

Jason Lipshutz: "Buss Me More" — which has already aged very well since its release last spring, and will continue to do so over the years. In 15 years, hearing Doja Cat and SZA's infatuation jam volition have a similar consequence to hearing 2007 smashes similar "Umbrella" or "Irreplaceable" today… and who wouldn't dearest it if either of those popped upward in adjacent week'southward Euphoria?

Heran Mamo: There would exist an interesting irony in placing the Ariana Grande-assisted "I Don't Do Drugs . " Rue has spent this entire second flavor lying to everyone she loves almost being clean, just I'd promise for the best and say she finally gets to exist in the future reboot of the series. But considering the vocal makes the storied "being in dearest feels like being on drugs" analogy, a grown-upwardly Rue might be seeking her fix through a mature relationship, one that reminds her of how she felt when she was with Jules (if she isn't nevertheless with her, that is), and i that patches the pigsty in her heart after her father's passing.

Andrew Unterberger: "Demand to Know," definitely. I can see the strobe-lit party montages (and/or fantasy sequences) at present.

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Source: https://www.billboard.com/music/chart-beat/doja-cat-planet-her-five-burning-questions-1235028640/#!

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